What do the NFL, General Electric and Under Armour have in common? Each of these three brands are working together in the fight to reduce head trauma. Yesterday I was in attendance at the press conference when Jeff Immelt, the Chairman and CEO of GE announced a $60 million initiative in partnership with the NFL […]
What Parents Need to Know About Childhood Concussions
“One of the big unifiers in this country is sports, and football in particular. You don’t go anyplace where folks don’t talk about football.” – President Barack Obama The National Football League understands the popularity of its sport and has accepted this as a social responsibility to take on the difficult topics of total health […]