I love, love, love this. Crime and justice television channel Investigation Discovery (ID) just announced an advertising partnership with Glamour magazine to boost awareness for their new public affairs initiative called INSPIRE A DIFFERENCE. The campaign is all about the channel’s ongoing awareness efforts to encourage a national dialogue about victims’ rights and healing. The goal of the campaign is to help empower viewers to make an impact in their own communities.
On September 9th, ID will officially begin the campaign at an inaugural INSPIRE A DIFFERENCE event in New York City. The evening will be co-hosted by Glamour magazine and will recognize the work of celebrity honorees Emily Deschanel, Kristin Chenoweth and Brittany Snow, as well as their partner charities. Emily Deschanel is a supporter of Five Acres, which aims to prevent child abuse and neglect and treat and educate emotionally fragile and abused children and their families via residential and outreach programs. Kristin Chenoweth founded Maddie’s Corner (named after her dog), an organization that supports not only animals in need, but also emotionally abused and at-risk children through the sponsorship and creation of pet therapy programs. Brittany Snow founded Love is Louder in support of those feeling mistreated, misunderstood or alone as a way to address issues like bullying, negative self-image, discrimination, loneliness and depression.
Glamour will also be supporting the initiative within the pages of the magazine, celebrating incredible women across the U.S. in the September issue whose dedication to victim’s rights and healing are inspiring others to create a change. In addition, one reader will be honored in Glamour’s December issue, and their chosen charity will receive a $5,000 donation from ID.
As a magazine industry veteran (and having worked a decade for the parent company for Glamour magazine), as well as a supporter of women and victim’s rights, I think this is such a smart partnership and look forward to hearing more from them in the future.
Happy Thoughtful Thursday!