BYOU (Be Your Own You) is a lifestyle brand focused on instilling positive self-esteem, self-image and empowerment in young girls and women. They have started an initiative to partner with various celebrities to raise awareness of a cause.
Here’s how it works: The celebrities create a Signature Series design of clothing and accessories. They also choose a charity for which they want to raise money and awareness. Then, BYOU offers the Signature Series products for sale online for 2 weeks. For every item you purchase online to support the movement & charity, BYOU will donate $7 to benefit the charity and their good works.
The current celebrity inspired designs from Bethany Hamilton, and proceeds benefit her Friends of Bethany non-profit organization which is dedicated to supporting and encouraging shark attack survivors and traumatic amputees. There are items in her collection available for all members of the family. My favorite piece from this collection is the one that uses her own inspiring words, “I don’t need easy, I just need possible.”
Check back week after week at http://beyourownyou.org to see great new items, purchase a celebrity inspired design while giving back to a charitable organization.
Note: I choose to highlight ways to be chic and pay it forward. I am not affiliated with BYOU. Photos courtesy of http://beyourownyou.org.