Breast Cancer Awareness Month begins in just a few days. Soon we will be entrenched in a sea of pink ribbons supporting awareness of a cause which touches millions of lives. At present, one in eight women will have breast cancer in their lifetime.
That is one in eight too many.
My family does not have a history of breast cancer, though having been on years of fertility medications I am still deeply terrified of the disease. I had a baseline mammogram done at age 35 and will have another at 40. I do self exams a few times a year, but probably not often enough. Though I have several friends of friends who are currently battling breast cancer, it has not hit my inner circle – yet. This disease is so prevalent that it feels like a ticking time bomb and we just don’t know who will be the next one in eight.
As consumers it has been easy to get swept up in the pink crusade because buying an item for a cause feels like a worthy contribution. In today’s economy, however, it may not be quite as easy as so many of us are focused on the necessities. This month, Procter & Gamble Beauty and the National Breast Cancer Foundation (NBCF) (http://www.nationalbreastcancer.org/) have partnered to share the gift of early detection through simple actions and everyday purchases. P&G is joining the NBCF in the fight against breast cancer, helping to further support their mission of saving lives for women with breast cancer through early detection.
What I like about this effort is that you can help the cause while saving money by purchasing the items you already use. While we all want to see an end to breast cancer, this allows us to contribute by purchasing everyday items rather than something we would not typically buy simply because it is pink or has a ribbon sewn on it. Here are the details:
On Sunday, October 2nd and Sunday, October 16th, GIVE Hope brandSAVER coupons will be distributed in newspapers across the country with discounts on P&G products. For each coupon redeemed, P&G will donate two cents to the National Breast Cancer Foundation. This allows you to make a donation while saving money on products you purchase regularly for your family.
In addition, P&G consumers will receive a $10 rebate and P&G will make a $10 donation to the NBCF with the purchase of $50 worth of P&G Beauty products during the month of October, including: Olay, Venus, Secret, Cover Girl, Clairol, Pantene, Safeguard, Ivory, Aussie and Herbal Essences. That’s a 20% donation to the charity plus 20% back in your pocket. (http://www.pgpinkrebate.com/pink_rebate.pdf)
Lastly, for every Facebook “like” at http://www.facebook.com/PGUnitedWeBeautify, P&G will donate ten cents to the National Breast Cancer Foundation. The P&G Beauty Facebook page will be featuring stories from employees of P&G who have been impacted by breast cancer.
How are you showing supporting breast cancer awareness month?
Leave a comment below and you will be entered to win a gift basket of P&G products!
Contest Details: Leave a comment at the end of this post. Each comment qualifies as one entry. One winner will be chosen at random. All comments must be received by October 15th to qualify. The winner will be notified by October 17th. If a response is not received and confirmed within 48 hours of notification a new winner will be chosen at random among the remaining entries.
Disclosure: I wrote this review while participating in a campaign for TheMotherhood on behalf of P&G and will be compensated for writing this post by P&G, Hearst Magazines and TheMotherhood. All opinions and anecdotes are my own.