Why Authenticity Matters

Authenticity is not a new concept but it certainly is getting a lot more attention lately.  Why?  Oh, maybe because of people like Andrew Weiner, Arnold Scharzenegger, Rod Blagojevich, Tiger Woods and the Chinese Olympic gymnastics team.  In today’s fast-paced social media world, authenticity matters.

Today we are inundated with scandals, gossip and plain old immature behavior from people who we had previously been taught to respect and/or admire; from leaders, from politicians, from bosses, from authorities and from (yes) celebrities.

Why does authenticity matter?  It matters because with social media at our fingertips we are more accountable for our behaviors than ever before.  All of us.  The growth of social media such as Facebook, Twitter and Foursquare has made our lives more public than ever and easier to trace.  Those who are not truthful are way more likely to be caught.  Did you hear that, Lindsay Lohan?

We as a society are also more skeptical and jaded than ever, a byproduct of all the scandals we hear about on a daily basis lately.  Thank you for that, Bill Clinton, Barry Bonds, Glenn Beck, Marion Jones and Charlie Sheen.  It is because of you that our BS meters are better than ever.  We can sense it coming from a mile away.

An article in Tech Republic (April 2011) says that, “authenticity may be the single most important trait of successful leaders.”

Authenticity matters.  It just does.  It matters in politics.  It matters in business.  It matters in the media.  It matters in sports.  It matters in parenting.  It matters because being inauthentic compromises trust and relationships.  It matters more than ever before.

“Don’t compromise yourself.  You are all you’ve got.”  -Janis Joplin



Do you know someone who has found their marbles?  If so, send an email to Jessica@FoundtheMarbles.com.