The only way to make a true environmental impact is if we all chip in. If we stop spraying our crops and our lawns with toxic chemicals, recycle, reduce our energy use, and simply take more notice of our actions, we will be making a difference. Another important way to make an impact is by supporting brands, businesses and organizations that give a damn about more than making a buck, those that are working to reduce their own carbon footprint.
That’s why it is so much fun to share this information with you, as a sports fan. Even if my Flyers didn’t make it all the way this year, I am thrilled to have learned about the league’s vested interest in addressing sustainability issues. The NHL® has recognized its responsibility to help manage and raise awareness of global environmental challenges, and they are walking the talk. Well, maybe we’ll call it skating the talk in this case.
In 2010, they launched a sustainability initiative called NHL Green. Their five main goals include:
- Tracking impacts
- Reducing energy, waste and water
- Offsetting impacts
- Supporting environmental programs
- Inspiring environmental action among partners and fans
From a business perspective, the league relies on freshwater to make ice for it’s rinks, on energy to fuel operations, and on environmentally secure communities for its athletes and fans.
We all know that it takes water to make ice. A large part of the NHL Green® initiative is therefore aimed at addressing the effects of climate change and freshwater scarcity, as it directly impacts the game of hockey.
The NHL® ha sought guidance from organizations such as the National Resources Defense Council, the Environmental Protection Agency, the Green Sports Alliance, and Constellation, its energy partner, through which it purchases both Green-e Energy Certified RECs. All NHL games and premier events are matched with energy generated from renewable resources and carbon offsets equal to the estimated amount of greenhouse gas (GHG) emissions from certain league activities. Constellation has also recommended energy management strategies for special events and conducted energy efficiency analyses at league arenas.
In fact, the NHL® was recently ranked 20th on the EPA’s list of the Top 100 largest users of green power in the United States! Click here to learn more about NHL Green and see a neat infographic about the initiative.
What if we all skated the talk? Just imagine the environmental impact of the league’s continuing efforts if every one of its 68 million NHL fans also made a commitment to more sustainable living.
Congratulations to the NHL®. And GO FLYERS!
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