Hasbro Sustainability Initiative, Fall Toy Lineup and Giveaway

Hasbro KRE-O Cityville SkyscraperMy posts this week have been kind of heavy, so I thought I would end the week with a fun giveaway!

A few weeks ago I was invited to attend a luncheon to learn about the new fall boys lineup from Hasbro, and we even got a few to keep. In addition to doing a lot of great charity work, what I like about Hasbro is that they are stepping up their commitment to be more environmentally sustainable. The company originally set goals in 2008 which they achieved fairly quickly, so now they are taking it further. Their plans to reduce their environmental impact by 2020 includes: minimizing waste, improving energy efficiency, reducing greenhouse gas emissions and conserving water at its owned and operated facilities. In addition, they are trying to utilize more sustainable packaging initiatives, including: reducing packaging material, eliminating PVC from packaging, increasing recycled content, and sourcing paper responsibly. We all have to do our part to be more environmentally friendly, from individuals to big companies – and as individuals who can choose to support companies that are working towards these goals.

The new lineup of toys from Hasbro for this year is really neat because each one can (but does not have to) incorporate a show or social media platform.

The Nerf N-Strike Blazin’ Bow is nothing short of awesome. It is a simple pull-back bow design that is easy to use and can hit targets at up to 40 feet. It comes with three foam arrows and retails at $19.99, making it perfect for a holiday or birthday party present. My kids are so getting these for the holidays.

The Nerf N-Sports Cyber Hoop set is also one that I loved. This is a basketball hoop that hangs over a door and keeps score automatically, but there is also a twist. If you download the free Cyber Hoop app you can play on of their challenges or you can play against someone else in another location. How neat is that? In other words, not only can my kids play against the app or against one another at home, if my kids have one in Pennsylvania and my nephews have one in the Midwest, they can play a game against each other! This also retails for $19.99, a terrific price point for a gift item.

KRE-O now has three different Cityville sets that will wow kids who love to build and play. Each set has sound and motion technology inspired by the accompanying City Ville Invasion app by Zynga. If you know a young builder these playsets will amaze them. Choose from the Skyscrapter Mayhem set (complete with a rampaging gorilla who has escaped the local zoo), the Police Station Zombie Defense set or the Haunted Hideaway set.  They retail from between $24.99 and $39.99 and are perfect for kids ages 7 and up.

If your child is a BeyBlade fan, watch out for the next line of BeyWarriors based on the new TV series, BeyWarriors: Shogun Steel. Kids can battle in a new Octagon Showdown set, which comes with a stadium, two battlers, two ripcords and collector cards. The Octagon Showdown set retails for $39.99. You can also purchase battlers separately for $9.99. With these interchangeable pieces, kids can combine warrior wheels from different tops with a heavier bottom for double metal power.

We had lots of fun playing with the B-Daman Break Bomber Battlefield arena and figures with characters from the B-Daman TV series. Players can scan their figures on their mobile devices to get points and access to digital content. Kids can battle the player next to them or someone across the world. The Break Bomber Battlefield Arena retails for $29.99. Players take opposite sides and blast away at their opponents territory. Each set includes the arena and two B-Daman figures. You can also purchase the figures separately for $8.99.

As it turned out, a good portion of our lunch was spent chatting about the Rebelle line of Nerf products for girls, and how much we like their design. My boys came home from school talking about it one day recently. Even though the Rebelle line is decorated with pink and purple phoenix feathers, it is fierce. If I had known about the line when my kids first started their Nerf obsession I absolutely would have gotten one for mysel’f!

So, let’s get to the giveaway now, shall we? Who wants a B-Daman Break Bomber Battlefield set? Just enter via Rafflecopter below. Good luck!
<center>a Rafflecopter giveaway

Disclosure: I was invited by the Hasbro public relations team to attend a luncheon introducing the new fall boys lineup of toys and was gifted several items at the event. There was no requirement to write a review or monetary payment provided.


  1. I love the idea of toy companies like Hasbro moving towards a more sustainable way of making toys. I have 2 boys and would love this and most of the line up that you mentioned.

  2. I’d give the set to my nephew. I never know what to get him because he’s older than my kids; thanks for the great gift suggestions!

  3. I’d give it to a little boy at church for a gift. Sounds like a blast!

  4. My son! He would be so excited!

  5. If I won, I would give this to my son! He would absolutely LOVE this set!

  6. Wow – as a mom to two girls this list was like reading something in Greek to me! LOL But I love that Hasboro is trying to be more environmentally sustainable and that they incorporate social media into their products – way cool! These would be great gift ideas for my godsons!

  7. My son would love the BDamon set! He’s a big fan of this line.

  8. A gift for my son!

  9. While my 6 year old would adore this, I’d actually be donating it to the family we adopt through our Brownie troop this year. he’s got plenty of Beys and stuff, and I am always SO happy when I can get a cool, “hot” toy for a kid who may not otherwise get it.

    i wasn’t able to attend this luncheon, i wish i could have!!

  10. So I saw that hoop game but didn’t realize it could be played with an opponent far away like that. That is CRAZY COOL!

  11. Heather Hayes Panjon says:

    I’d Give This To My Nephew As A Christmas Gift!

  12. This would be for my son as a surprise.

  13. Yes, I would save it for a Christmas gift for my son.

  14. I would give this to my nephew as a gift

  15. jenn McClearn says:

    This would be a gift for my 4 year old son :)

  16. Elisabeth says:

    I would love to give this to my younger brother!

Speak Your Mind