I love that there is a reality show on TV that inspires people and I love seeing the transitions of the overall health of the contestants throughout the season. Watching on Tuesdays has become a family affair ever since my son, a little first grade fitness guru, got hooked the show.
Over the past few seasons I watch while reading the clever tweets of Jen Wielgus at the Biggest Loser Blog (@TheBLBlog). Jen Wielgus is a content editor at PhillyBurbs.com who has a terrific blog all about The Biggest Loser. She took a guilty pleasure of her own, The Biggest Loser, healthy eating and overall health, and she turned it into a very popular blog. How neat is that?
Jen’s combination of wit and her longtime interest in diet and fitness gives her an edgy, fun writing style that appeals not only to viewers these days but also to contestants and their families. (Check out the Biggest Loser blog here for yourself.) What started as a bit of an experiment has turned into the blog with the most traffic on PhillyBurbs.com in March. Her viewers are not just in Philly; they are all over the country.
Jen Wielgus has no DVR. She does not watch the show over and over again to pick up nuances other viewers may not have noticed. She writes from her gut reaction to what she is watching and posts a recap which is almost as entertaining as the show itself. She writes about the eliminated contestants’ reaction to leaving the show and posts thoughts about upcoming episodes. Jen has even developed relationships with some of the contestants, though she still writes to appeal to the viewers of the show.
Jen says that, “The thing I like most about this show and this blog is that it has helped me connect, via Twitter, with people all over the country who are interested in the same things I am — diet, fitness and overall health and wellness. But more than that, they’re exactly the kind of people I would gravitate to in the real world. They’re intelligent, open, funny and don’t take themselves too seriously. They also like to read and talk about what they read, which is obviously helpful to a writer like me. I hope to engage this type of audience with my blog going forward, even after The Biggest Loser is gone from the airwaves, by expanding to write about the health/wellness/fitness world at large.”
While she is still following her journalistic pursuits, Jen is also creating her own path; one that is authentic and is gaining real traction. Her interest in overall health, healthy eating and the fitness connection along with the show have given her a platform that she can take with her long after The Biggest Loser is gone from the airwaves. Congrats to Jen for being the envy of many by turning her hobby into a career.
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